recipes in advertisements.

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recipes in advertisements.

Postby wargarden » October 7th, 2019, 2:46 pm

I was looking at some old newspapers and magazine online seem there where lots AD's for different products that
included recipes. these Ad's are from 1930-1970's in USA. I was wondering if AD's in UK did same thing having recipes embedded in
AD's for various products?
Last edited by wargarden on October 7th, 2019, 3:12 pm, edited 1 time in total.
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Re: recipes in advertisements.

Postby Pepper Pig » October 7th, 2019, 3:00 pm

Yes.
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Re: recipes in advertisements.

Postby scullion » October 7th, 2019, 11:54 pm

stork margarine comes to mind.
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Re: recipes in advertisements.

Postby earthmaiden » October 8th, 2019, 1:20 am

Loads - Stork, Kellogs cereal, oats, Campbells soups, macaroni ... thinking about it, it was probably more unusual not to!
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Re: recipes in advertisements.

Postby Herbidacious » October 8th, 2019, 7:33 am

There's at least one in the current Sainsburys' magazine: Gloriously Grown brand.
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Re: recipes in advertisements.

Postby suffolk » October 8th, 2019, 7:46 am

Lots of recipes on packaging too.
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Re: recipes in advertisements.

Postby StokeySue » October 8th, 2019, 8:17 am

My mum used to make peanut butter cookies from an ad

And I’m pretty sure Atora suet had recipes on the ads

But it’s the ones on packages I remember- several cake recipes from buttermilk cartons, and I learned to make macaroni cheese from the Quaker quick cooking macaroni box
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Re: recipes in advertisements.

Postby suffolk » October 8th, 2019, 8:27 am

Didn’t Carnation milk have a fudge recipe on the label?
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Re: recipes in advertisements.

Postby Seatallan » October 8th, 2019, 10:59 am

suffolk wrote:Didn’t Carnation milk have a fudge recipe on the label?


Still does. It's the one Mr S uses when he makes Millionaire's Shortbread. :chops:
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Re: recipes in advertisements.

Postby Ratatouille » October 8th, 2019, 12:25 pm

It's the same in France too. I also have a fridge magnet which came with Nestles milk whichis a tiny book and has a lot of useful recipes eh ice cream banoffee pie etc.
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Re: recipes in advertisements.

Postby Herbidacious » October 8th, 2019, 3:38 pm

I was just about to say, French food things sometimes have recipes on the wrappers. I have had a packet of butter with a recipe on it, for example.
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Re: recipes in advertisements.

Postby wargarden » October 8th, 2019, 3:59 pm

the wrapper and packaging is different matter then AD's.
having a recipe on how make cake on cake mix package. common sense.
As for Ad recipes there common type like cake flour having cake recipes.
But but some like the campbell's tomato soup cake seem to be beyond common
view of what product can be used for.

this example limit on recipes in an AD:
If you saw and AD that had recipe for BBQ sauce recipe with peanut butter
in how would react?

but if called same recipe a Thai peanut sauce the reaction would be different.
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Re: recipes in advertisements.

Postby StokeySue » October 8th, 2019, 4:13 pm

Two different things again - cake mix packs usually give you instructions but I wouldn't call that a recipe unless they tell you how to make something more complicated, but the cake recipes I mentioned were on buttermilk cartons for making a cake from scratch, using buttermilk, I remember pineapple upside down cake and Devil's food

I don't see print ads very much now as I don't read print papers and magazines, but quite often you used to get the same recipe in the ad and on the label I think
At one time free recipe cards in magazines were a big thing, often from the magazine, but also sometimes you'd get them as an advertisement for a product, I think stock cubes were advertised that way and baking margarine and white shortening

These days print ads, labels, and online ads all often seem to direct you to a website with recipes, rather than having the whole text, and both labels and print ads used to tell you to send a stamp and your address for a small booklet of recipes rather than actually putting them in the printed ad.
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Re: recipes in advertisements.

Postby scullion » October 8th, 2019, 4:47 pm

i probably have loads that i cut out of 'the woman' magazine, along with the recipe features, form the early seventies. my great aunt would pass on the magazines to my mother (who wasn't interested in the cooking features for some reason!).
we rarely get a magazine (or newspaper), now, other than the radio times so i don't see any ads.
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Re: recipes in advertisements.

Postby Herbidacious » October 9th, 2019, 9:51 am

wargarden wrote:the wrapper and packaging is different matter then AD's.
having a recipe on how make cake on cake mix package. common sense.
As for Ad recipes there common type like cake flour having cake recipes.
But but some like the campbell's tomato soup cake seem to be beyond common
view of what product can be used for.

this example limit on recipes in an AD:
If you saw and AD that had recipe for BBQ sauce recipe with peanut butter
in how would react?

but if called same recipe a Thai peanut sauce the reaction would be different.


Campbells have always had a raft of recipes, I suppose partly because, assuming we are talking about condensed soup, it's a curious product, and somewhat sauce-like (albeit in a rather gelatinous way) and thus lends itself to alternative uses. It was a bit of a student stand by in the 80s and I am sure other decades. Mushroom and potato bake... :?

The recipe on my packet of French butter was for fondant au chocolat. (Yum!)
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Re: recipes in advertisements.

Postby Seatallan » October 9th, 2019, 11:36 am

Herbidacious wrote:Mushroom and potato bake...


Oh Lordy.... I remember that one well.... :lol:
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Re: recipes in advertisements.

Postby Herbidacious » October 9th, 2019, 3:43 pm

The thought of it as a bit :sprout: but I suppose it wasn't that bad.
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Re: recipes in advertisements.

Postby earthmaiden » October 9th, 2019, 4:08 pm

I think that Campbells did a whole book on soup recipes years ago - in the USA at least. They are online these days. Favourites when I was a child were tomato soup mixed with macaroni and served with grated cheddar on top and either chicken or mushroom (to ring the changes :lol: ) heated and mixed with a tin of tuna then poured over plain mashed potato. All soup undiluted of course! Sounds grim but we liked it. I had the famous green bean casserole at Thanksgiving in the USA, https://www.campbells.com/kitchen/recip ... casserole/. I loved it!
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Re: recipes in advertisements.

Postby StokeySue » October 9th, 2019, 5:23 pm

Mum used to make a one pot supper a pack of Bird's Eye cod fillets, thawed and drained, covered with a can of condensed mushroom and topped with grated cheese and crumbs then baked
Quite nice as I remember

But the ultimate was chicken divan (or diwan) and I think that was in a press advert, though that was probably 40+ years ago
Still out there in the ether, although this is on the Campbell's US site, it's similar to the one we knew and loved ca 1977, though there's a variant version that mixed mayo with the soup rather than milk
https://www.campbells.com/kitchen/recipes/chicken-broccoli-divan/
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Re: recipes in advertisements.

Postby earthmaiden » October 9th, 2019, 5:28 pm

Diwan makes sense! I always thought it was called divan because it was squishy like a comfortable bed :oops: :oops:
I see in the ad next to the recipe that Campbells do 98% fat free chicken soup, I don't know if you can get it here but it opens up possibilities for retro meals that aren't too unhealthy!
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Re: recipes in advertisements.

Postby Herbidacious » October 9th, 2019, 6:43 pm

earthmaiden wrote:I think that Campbells did a whole book on soup recipes years ago - in the USA at least.


I have this book. Bought second hand. Hmm... (and not necessarily Mmm...)

IMG_2230.JPG


IMG_2231.jpg
IMG_2232.jpg


Published 1985.


I am a sucker for branded recipe books, albeit not, perhaps, for culinary reasons. I have most of the Paul Hartley books too:

https://www.amazon.co.uk/Paul-Hartley/e ... ont_book_1
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Re: recipes in advertisements.

Postby Herbidacious » October 9th, 2019, 6:44 pm

earthmaiden wrote:Diwan makes sense! I always thought it was called divan because it was squishy like a comfortable bed :oops: :oops:


aww :D
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Re: recipes in advertisements.

Postby suffolk » October 9th, 2019, 6:53 pm

I remember one of our American friends serving us a ‘casserole’ consisting of a layer of sliced iceberg lettuce covered with chopped cold roast chicken then everything was smothered with a can of Campbell’s condensed chicken soup, topped with lightly crushed ‘potato chips’ and baked in the oven until heated through. She said it was a popular family meal in the US back then (late 70s/early 80s) and was in American women’s magazines.

i must admit our young children loved it :?
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Re: recipes in advertisements.

Postby liketocook » October 9th, 2019, 7:33 pm

I had the "Kellogs All Bran" cookery book in the early 1990s sent off for with a coupon on the side of the packet. I was cooking a fair bit for my Papa who had been advised to up his fibre uptake but was in the early stages of dementia and had become a bit selective about his food . The sweet & savoury recipes I tried were pretty good and he was more than happy to eat them as were we as a family. The book is referenced here http://recipespastandpresent.org.uk/kelloggsindex.php and I think some of the recipes also appeared on the sides of the packet.
Around the same time you used to be able to get Campbells condensed Ham & Cheese soup here which had a really easy and cheap recipe on the side for a pasta bake. It was always a big hit with my then young kids and a bit of a "caravan staple" when we were on holiday. I do still make the occasional pasta bake with condensed soup.
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Re: recipes in advertisements.

Postby Amber » October 9th, 2019, 9:39 pm

I was so impressed - about thirty years ago (:shock:) - to be served the Campbell’s condensed mushroom soup, with chicken, broccoli, and yes, mayo. It was lovely...at the time.

All bran cake is still a favourite here. Very quick and easy. :D
(and sugary ;) :? )
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Re: recipes in advertisements.

Postby StokeySue » October 9th, 2019, 10:29 pm

I tried using condensed soup as a cook in sauce a couple of years back and found it very salty :(
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Re: recipes in advertisements.

Postby earthmaiden » October 10th, 2019, 6:58 am

I agree Sue, I have tried some of the childhood favourites I mentioned in more recent years and found the same. Not surprising when you think that to make edible soup it was diluted but also makes you wonder if we have all considerably reduced our salt intake (even those of us who have not consciously done so).
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Re: recipes in advertisements.

Postby Herbidacious » October 10th, 2019, 7:34 am

I have noticed supermarket food in France tastes very salty, and I am a bit of a salt fiend. Salt content has gone down in products here, so it probably has had an impact on our overall salt intake, even if we don't eat obvious ready meals.
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Re: recipes in advertisements.

Postby wargarden » October 10th, 2019, 1:50 pm

there ways to reduce the salt in various recipes even if it has been already added.
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Re: recipes in advertisements.

Postby Gruney » October 10th, 2019, 2:07 pm

wargarden wrote:there ways to reduce the salt in various recipes even if it has been already added.


What are they, please. The only one I know, ie adding potatoes, is commonly regarded as not very effective.
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Re: recipes in advertisements.

Postby wargarden » October 10th, 2019, 2:22 pm

the potato method work and so several other that use starches but you need to do them correctly.
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Re: recipes in advertisements.

Postby Gruney » October 10th, 2019, 2:32 pm

wargarden wrote:the potato method work and so several other that use starches but you need to do them correctly.


But please explain them - it honestly adds nothing to the thread, nor help anyone, simply to say that ways exist.
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Re: recipes in advertisements.

Postby wargarden » October 10th, 2019, 3:32 pm

you need to use the potato that is pealed, dumplings and the beans in cheese cloth. the liquid has to be hot . this method does not work well with sauces that are thicken with starches. the other method is to dilute the liquid.
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Re: recipes in advertisements.

Postby scullion » October 10th, 2019, 3:44 pm

wargarden wrote:you need to use the potato that is pealed, dumplings and the beans in cheese cloth.

i think you may need to explain that a little better. i think the use of potato is well known but i'm not sure about the dumplings and beans reference.
diluting with liquid is only going to result in a disappointing product unless you add in more of the other ingredients from the recipe - if you have them.

the comment on salty food was about ready prepared foods from a supermarket rather than home cooked food and therefore, i would say, would be impossible to remedy with the potato method.
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Re: recipes in advertisements.

Postby suffolk » October 10th, 2019, 3:46 pm

So if it doesn’t work with liquids thickened with starches, it’s unlikely to work with Campbell’s condensed soups

https://www.campbellsfoodservice.com/pr ... -soup/were
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Re: recipes in advertisements.

Postby scullion » October 10th, 2019, 3:53 pm

the link doesn't go to the chicken soup product.
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Re: recipes in advertisements.

Postby earthmaiden » October 10th, 2019, 4:03 pm

Somewhat defeats the object of a quick to prepare meal if you start faffing round with salt removal! :lol:. I think most Campbells recipes are served with a plain unsalted starch item such as potato, pasta or rice which helps but they still seem more intense today than they did 50 years ago.
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Re: recipes in advertisements.

Postby suffolk » October 10th, 2019, 4:14 pm

scullion wrote:the link doesn't go to the chicken soup product.


Grrrr! Can’t make it work.

However the list of ingredients shows the second ingredient after chicken stock is ‘modified food starch’.
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Re: recipes in advertisements.

Postby wargarden » October 11th, 2019, 3:48 pm

in the USA Campbell sells same variety of soup with low salt levels;
but it does not seem to sell them in UK.
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Re: recipes in advertisements.

Postby scullion » October 11th, 2019, 3:53 pm

i prefer my soap without salt - it's a bit less harsh on the skin.
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Re: recipes in advertisements.

Postby suffolk » October 11th, 2019, 4:17 pm

:lol:
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Re: recipes in advertisements.

Postby Herbidacious » October 11th, 2019, 7:57 pm

American versions of things don’t always have the same salt and sugar levels in them as the British counterparts. I was looking up baked beans regarding this the other day. British ones have a lot less sugar. It’s possible that American Campbell’s is saltier. But on the other hand maybe not.

Only mentioning it as might explain why we have no low salt version. Dunno. It’s been a long day and my logic circuits may be down...
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Re: recipes in advertisements.

Postby wargarden » October 12th, 2019, 4:55 am

Herbidacious if looked at Campbell USA page and UK page on cream mushroom soup you would see:
5 different sodium versions
low sodium on has 30 mg
Ready-to-Serve Low Sodium 45 mg
healthy request has 390 mg
classic USA has 790 mg
the UK version 1100 mg
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Re: recipes in advertisements.

Postby Ratatouille » October 12th, 2019, 9:42 am

My latest edition of Saveurs has 3 full page adverts all with recipes attcached. One is for rose veal - as they say here "Riased under it's mother"
I have every intention of trying the recipe soon.
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Re: recipes in advertisements.

Postby miss mouse » October 12th, 2019, 4:57 pm

Herbidacious wrote:American versions of things don’t always have the same salt and sugar levels in them as the British counterparts.


My experience was that everything was loaded with salt including tomato purée and tinned tomatoes. It was a nightmare.
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Re: recipes in advertisements.

Postby earthmaiden » October 12th, 2019, 5:39 pm

Soon after I started going out there, about 20 years ago, there was suddenly a fashion for low salt, low carb and that kind of thing and very quickly there was a huge array of goods on sale (including Campbells products) to cater for it. It certainly hadn't caught on here and I don't think ever has in the same way ( as Wargarden's post about the 5 sodium versions of soup suggest!). It didn't feel, at that time at least (I stopped going in 2016) that fast food had changed much but it did become slightly easier to make healthy choices when shopping and eating out over a 10 year period (if you had the desire and willpower!). Whether as a nation Americans have become healthier as a result I don't know!
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Re: recipes in advertisements.

Postby wargarden » October 12th, 2019, 5:53 pm

miss mouse different brand and restaurant different salt levels.
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Re: recipes in advertisements.

Postby miss mouse » October 12th, 2019, 8:10 pm

I am talking mainstream supermarket store cupboard stuff.
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Re: recipes in advertisements.

Postby wargarden » October 12th, 2019, 8:41 pm

Actually the UK version seem to be salter from label info then the american versions.
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Re: recipes in advertisements.

Postby scullion » October 13th, 2019, 10:12 am

hmmm... nationalism in tinned soup form!
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